Liking and Yelping and Tweeting for Health Care (oh my!)
February 14, 2012 Leave a comment
Typically, comments about how technology is changing medicine leads to a story about an innovative new medical device enabling a less invasive surgery, or a treatment innovation that seems to work miracles (such as stem cells). Over at The Fickenscher Files, Vol. 1: Dr. Kevin Fickenscher (ranked by Modern Healthcare among The 50 Most Powerful Physician Executives in Healthcare ) makes health care Predictions for 2012, and his technology focus is social:
“The use of social media by clinicians for interacting with patients will explode in the last half of the year“ opines Dr. Kevin Fickenscher. Says the doc:
“Just as the Internet and iStuff have swept the market in the space of 18 – 24 months, expect that social media will do the same. The use of social media will alter who, where, what, how and when healthcare services are delivered. I believe the use of social media will foster the greatest change in “communications” within health care since the adoption of cellular telephone technology and – it will be far more sweeping in its impact.”
What do you think? Would it be fab to confab on Facebook with your doctor, or a specialist he referred you to? Would you Yelp if you Liked your doc? Would you read the yelps or tweets of others before selecting a doctor?
Related articles
- Yelp Files For $100 Million IPO (forbes.com)
- Yelp Looks to Raise $100 Million in IPO (allthingsd.com)
- Patient Recruitment via Social Media: Lessons Learned (pharmexec.com)
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